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Extendo wins the SMAU 2015 “Digital Innovation” Award

Extendo has been selected as winner of the Smau Padova 2015 “Digital Innovation” Award, obtaining the first place in the category “Online business”. For those who don’t already know, Smau is a well-known event that is wholly dedicated to updates concerning the subjects of Innovation, Technology and Digital Business.


Smau gathers together operators of the digital and ICT ecosystem, the best of Italian start-ups, business schools, commercial and industrial associations and all those entities that are working with passion and energy to revive the Italian economy and Made in Italy innovation.

The “Digital Innovation” Award, won by Extendo, seeks to share the best examples of ICT innovation among Italian small – medium enterprises, and has the goal of encouraging the integration and use of digital systems.

Nominated in the “Online Business” category, Extendo took part in the conference “General states of Innovation in Veneto: initiatives, results and leading figures in innovative development within the region”, held on Wednesday April 1st at 10.30am in the Pavilion 11 at the Padova Trade Fair.

Smau, together with the Region of Veneto, Radio 24 and other key players in the digital sector, have discussed on policies that support innovation, the results obtained and the new European planning strategies.

At the closing, the “Digital Innovation” Prize was awarded by Maria Luisa Coppola, head of Manufacturing, Research and Innovation Affairs in Veneto. Extendo, in addition to receiving the first prize, was also mentioned in the  “Success stories” section, thanks to its idea of a digital presence which rewards the traditional shopRead Extendo’s case here.

Indeed, Extendo has introduced a great innovation regarding the distribution system of the interior design sector.

How? Directly involving affiliate showrooms which can be found in the area. The showroom acts as an essential outlet, even when the company sells its products directly online, because they offer customers the chance to get up close to and touch the product first-hand. So that’s why «The digital and the traditional shop go hand in hand: in Extendo e-commerce is an ally of the showroom».


Photo Credit: Smau Padova